Hey there! I’m Judith, the founder of Chic Allie, and I want to share a little piece of my heart with you.
Chic Allie isn’t just another beauty brand—it’s personal, meaningful, and created with a purpose. It all started on one of the most unforgettable days of my life.
The day before my daughter, Allie, was born, I was trying out a new eyeshadow palette with my mom. We laughed, experimented with different eye makeup looks, and I remember her saying, "Makeup makes me feel WOW." She told me, "As long as I have blush, lipstick, and mascara, I feel empowered." Those words stuck with me, and I think about them every time I do my makeup—because I feel the same way. Makeup makes me feel empowered—different, in the best way.
Months later, my mom was diagnosed with acute lymphoblastic leukemia. It was devastating, but we knew we had to fight harder than ever. Just two years before, I had lost my dad—her husband of 45 years—to prostate cancer. As you can imagine, this was an incredibly difficult time for us.
During her chemotherapy treatments, my mom never let go of her love for makeup. Even on the toughest days, she made it a priority. No matter how sick she felt, she always showed up to her appointments with her makeup done—because it made her feel invincible. That’s when I truly understood the power of makeup. It wasn’t just about looking good; it was about feeling strong, confident, and unstoppable, even in life’s hardest moments.
That’s why I created Chic Allie. I wanted to build a brand that made beauty effortless and fun for all women—whether you’re a busy mom, a makeup lover, or someone who just wants to feel put together in seconds. Our products are high-quality, beginner-friendly, and designed for on-the-go beauty. Plus, we’re committed to offering vegan, cruelty-free cosmetics so you can feel good about what you’re putting on your skin.
But Chic Allie is about more than just makeup—it’s beauty with a purpose. Giving back is at the heart of everything we do. A percentage of every purchase goes directly to a woman fighting cancer, because I know firsthand the strength it takes to face that battle. This isn’t just a business—it’s my way of honoring my mom and supporting other incredible women on their journeys.
At Chic Allie, we believe that makeup should be empowering. Whether you’re looking for easy, high-quality beauty, quick on-the-go makeup, or a brand that truly cares, you’re in the right place.
I’m so grateful you’re here, and I hope our products bring you confidence, joy, and a little extra sparkle in your day.
Welcome to the Chic Allie family! 💖
